Wren Brennan, writer and strategist

Hi, I’m Wren. I’m a writer and strategist based in San Francisco.

I help bring brands to life with campaign and product strategies.

I’m currently a lead brand strategist at Venmo. I have 12+ years of experience working with creative teams to build user-friendly experiences and trustworthy brands. Everything I do is in service of customer joy and cultural relevance.

I’m curious about what motivates people and inspires action.

I approach projects with equal parts creativity and strategy, laying the groundwork for brand identities and compelling creative expressions. My training in copywriting and qualitative research helps me see patterns and find holistic solutions.

There’s always more to imagine.

If I’m not crafting taglines, building brand foundations, or testing product value props, I’m probably practicing another kind of writing-as-thinking—as a volunteer reading and writing tutor, a freelance writer and editor, and a lifelong fan of (good, bad, and weird) books, movies, and TV.