Brand Story & Strategy

Brand storytelling can propel an organization forward. In these projects, story and strategy helped show audiences who these brands are and what they’re here to accomplish.

 
 
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Alonzo King LINES Ballet (messaging strategy; copywriting)

LINES Ballet is an internationally celebrated dance company, an arts education platform, and an iconic San Francisco institution. We marked their 35th anniversary with an updated messaging platform to align with their strategic vision for the future.

 
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Barefoot College (content strategy; brand strategy; copywriting)

Barefoot College came to us as a hard-working NGO seeking greater brand awareness. We made updates to attract new funders and set ambitious social impact objectives that would bring the India-based organization global recognition.

 
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BRAC (branded fundraising collateral; donor story arc; video script)

Our small project team traveled to Bangladesh with BRAC, the world's largest NGO, to learn more about their poverty alleviation program and amplify the importance of their work in the eyes of global funders and partners.